A market looks at women's football in Brazil: portfolio analysis between the years 2018 to 2019

  • Hinton Hennington Portilho Bentes Neto Faculdade Estácio Castanhal, Castanhal, Pará, Brasil.
  • Ana Beatriz Pereira Portilho Bentes Instituto de Estudos Sustentáveis e Tecnológicos da Amazônia, Belém, Pará, Brasil.
  • Fernanda Bergh Pereira Portilho Bentes Instituto de Estudos Sustentáveis e Tecnológicos da Amazônia, Belém, Pará, Brasil.
  • Gabriela Bergh Pereira Portilho Bentes Instituto de Estudos Sustentáveis e Tecnológicos da Amazônia, Belém, Pará, Brasil.
Keywords: Business, Sports Management, Professional Football

Abstract

Football has a countless possibility of economic exploitation that moves a diversified market. However, despite the good results on the pitch, women's football are still disparities in relation to financial and market results. To understand the relationships between practical, technical and market factors and results in order to obtain greater valuation, structure and visibility of women's sport. For research, a strategic marketing planning was carried out using the ABC model, where the female teams that competed in the Brazilian A1 championship were analyzed. The sample techniques used were the results of goals from 2017 to 2019 published by CBF (2020). The Excel software for statistical analysis was used. For 10 teams analyzed, only 3 of them (Foz Cataratas (-24), Vitória (-73) and São Francisco (-88)) presents negative goal score. The average number of goals scored during the period are comparable. The higher, São Francisco (1.39) and the lower, São José (0.88). The teams São Francisco (5.22) and Corinthians (0.25) have the highest and lowest average of goals conceded, respectively. The goal average indicated Kindermann-Santa Catarina (1.31) and São Francisco (6.61). The analysis proved effective in identifying goal averages among the top 10 in the CBF ranking and in measuring the relative percentage impact of the goal balance and growth rates.

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Published
2021-07-17
How to Cite
Bentes Neto, H. H. P., Bentes, A. B. P. P., Bentes, F. B. P. P., & Bentes, G. B. P. P. (2021). A market looks at women’s football in Brazil: portfolio analysis between the years 2018 to 2019. RBFF - Brazilian Journal of Futsal and Football, 13(52), 172-177. Retrieved from https://www.rbff.com.br/index.php/rbff/article/view/1093
Issue
Vol. 13 No. 52 (2021)
Section
Scientific Articles - Original

Copyright (c) 2021 Hinton Hennington Portilho Bentes Neto, Yasmin Cantuaria Moutinho dos Santos, Ana Beatriz Pereira Portilho Bentes, Fernanda Bergh Pereira Portilho Bentes, Gabriela Bergh Pereira Portilho Bentes

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